Yes I am going to write about my favourite subject again... Ideal Clients!
Knowing who your ideal client is makes a HUGE difference to everything you do in your business.
- what you say
- where you say it
- what you sell
- how you sell it
- your Fame Name
- how you work
- where you work
I can go on...!
Just assume that EVERYTHING in your business works better (for that read - more easily) when you know your ideal client well. Really well.
When you know what you ideal client is thinking you can 'get inside their head'. You can repeat back to them the words and thoughts they have about what it is that you do - and then meet them where THEY are.
When you understand that your ideal client has a 'brick wall' that they can't see past you know you need to offer them the perfect solution to get past that wall (and depending on your client that could be a way to climb the wall, walk around it, ignore it, knock it down, build a different wall - you get the idea!).
It also means that you SAVE A LOT OF TIME in your business. You don't spend time (and money) on the wrong marketing, media or networking. You know exactly where to 'hang out' and what to say (and when). You also know exactly what to offer.
If you don't know who your ideal client is right now (maybe you have a broad range of clients or are just starting out) then take this literally - choose the IDEAL client you want and do everything in your business with them in mind. When you're clear who you're looking for, the clients you want will be very clear that when they've found you they are in the right place (and they won't look anywhere else).
And just for fun... think about your ideal client in different ways to help you 'get' who they are.
The other day I asked people to work out what type of cake their ideal client would be and why! It brought out some great ideas and focus... there were plain sponges, and rich nutty ones, there was Eton mess (that wanted to be a Pavlova) and even some comparisons to glazed fruit tarts! :)
My ideal client by the way (in cake metaphor) is a Carrot Cake - not the obvious choice maybe when next to a chocolate cake or fancy patisserie, but wow a good carrot cake is the BEST and you never get 2 recipes quite the same, they are grounded in goodness, and are just YUMMY!
So take a few minutes today and get really clear on your ideal clients and what they want and make things easy!
Want to talk more about this?