Make yourself scarce! and sell more…

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Now I am not suggesting you go hide behind a curtain or under your desk when a client comes near you or shut the door to your ‘shop’, but I am suggesting you are not ‘always available’.

By making yourself scarce you can sell more. Sounds like it doesn’t make sense but it works. It’s all about economics and influence…

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Simply simple (saves stress!)

Ahhh, simplicity—the nirvana that I seek for my business and life :)

And I’ll be honest… I can be super-good at making things and my Thing waaaaaaay more complicated than I need it to be if I don’t keep them in check. Maybe you do this too?

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What does your perfect customer ‘look like’?

So who is your perfect customer? This is a really important exercise to undertake. Your perfect customer ideally is already your most profitable ‘best customer'(s), but it might not be…

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Why selling everything might be too much

I get it. Trust me I REALLY get it. You want to sell EVERYTHING YOU KNOW. The thing with your Thing is that when you realise you’ve got this better, quicker, smarter, cheaper, more detailed, simply ‘better’ way of doing something, you want to help–and you want to give people EVERYTHING you have.

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Procrastination, let me count the ways…

There are SO many things you can do that aren’t doing your Thing. And I’ve seen (and in many cases done) them all…

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Un-learning is the best learning

I have been doing a lot of un-learning recently. Or, to put it another way, learning to do things NOT the way I had been doing them (for a long time!). Which is the best learning I think. Although hard…very hard!

What I wanted to write about today is un-learning. The picking apart of what you do now and making it better. And I wanted to talk about how uncomfortable that is!

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