I realise I've just launched this blog post into spam on a tonne of email systems because of the trigger of saying fr*e (apologies for the * but it's the way round the spam filters...).
So what's the deal with F-R-E-E and why is it so damn expensive?
Because it is you know... there really is no such thing as a free lunch that doesn't end up being expensive. Maybe someone wants to buy YOU lunch so they can 'pick your brains'; maybe you offer to buy someone else lunch so you can do the same. Stop it. This is costing you a lot.
The problem with fr*e is you don't respect it. You don't always act on it. And if you're giving your Thing away for nothing then don't expect a lot in return. There are exceptions to the rule for sure, and I know I've had complimentary advice and no-cost training and taken it and run with it. But I'll tell you right now—the advice and training I've paid for, I DO—especially if it was expensive! I hang off every word when I've handed over a large sum of money, because I've got skin in the game—I am literally 'invested'. And that's where fr*e starts to get expensive...
You 'listen' and ask and don't pay in return... and guess what? You probably don't do what is recommended with as much gusto, or as quickly or at all than if you'd paid for it.
And I know there are flaws to this argument—not everything that costs a lot of money is 'good' and not everything that costs nothing is not useful. Far from it—a lot of fr*e stuff is bloody brilliant. BUT if you want to take action—if you want to get results, if you want to get in on the game—expect to pay.
This goes back to that argument that information is one thing and action is entirely another. Fr*e is often just information, whereas 'paid for' is very often ACTION-related. After all, why pay for it?
So Fr*e gets expensive in other ways...
- in time (spent figuring it out, or not doing it)
- in mistakes that you might make getting it 'right' for you
- in not getting the whole picture
- in taking action...
I am not saying don't take advantage of free classes, and attend free webinars and read free chapters of books and go along to free talks.... BUT do know that if you REALLY want to make a change, have a result or DO SOMETHING you might need to pay for the exact help and expertise that you need. And there's nothing wrong or misleading about that—it's about investing... in you. I know that phrase gets hijacked into sales talk, but think about the meaning behind it—you do need to back yourself. Or, as my Mum would say, "Put your money where your mouth is"! Talk is cheap—or even free—but results are paid for (in sweat, time or money—you can choose!)
Maybe it's time to dust off your wallet and choose a wise investment to take you and your business where you know it can go with the right help. Too much fr*e gets expensive.
Want to talk more about this?