Why I’m a big fan of Twitter (and how I use it for business)

Planning is great fun. It’s very important. You need to have a plan about where you are, where you are going, and how you’re going to get there for you and your business.

That said, it’s also good to be able to go with the flow – make sure you’ve got time and space to breathe in your plan.

Once you’ve got your head around your Thing and what it is–how it works and what it does for other people–the next step is to tell everyone about it.

And once you’ve got your head around telling everyone about your Thing (we call that marketing!) then you need to ask for the sale…

There’s detail that you notice that other people don’t. There’s elements that are invisible to others that are in plain sight to you. There are steps, ideas, processes, projects that to everyone else don’t make sense or don’t even occur in their thoughts. All this is your Thing. But even though you may ‘see’ all this, if you can’t talk about it clearly then it’s going to be hard to sell

It took me a while to work this out (a while where I was doing a LOT more work that I needed to) but that’s just how it goes when you’re a creative type and you like to create…

Every time I had a new event, or planned a new launch, I literally did just that–came up with something new. BRAND NEW. Hands up I did over and over for a while until I realised it was the greatest hits that everyone wanted…

Some of my clients joke with me (at least I think it’s a joke) that I can see the future. They ask me to tell them what I see for them in the weeks or months ahead. And I do. I tell them what I see they are capable of, and what is absolutely possible for them – whether it’s their future or not is not up to me though – it’s up to them.

If you want to charge more for what you do, then do it.

You will need to match up the experience to the price tag, but I’ll bet you have something absolutely special enough to charge more for, so all you’re getting wrong is the positioning and the message.