What do you believe?

Do you believe in your Thing?

Do you believe in you?

Do you believe in what’s possible?

We all have our up and down moments doing our Thing, but the key is always that you need to believe in it.

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Space. The final frontier (& really useful for Doing your Thing)

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You need space to do your Thing, to step into it and grow it. And your clients need space too. When you offer a product or a program to your clients you are offering them space. Space to do something a new way, work on a project, get a result or a transformation.

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The long way round

Sometimes we know we’re ‘almost there’, but instead of taking the step to the left, we take about 47 right turns to end up there instead. And that’s OK.

Sometimes you’ll meet people who found their Thing, worked out their business model and got their positioning or niche right in one go. And then there will be other people (I was one of them) who took quite a few steps to get there. And shorter isn’t always better if you paid attention along the way.

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Why blog for your business?

So why am I blogging, and should you blog for your business? And if you are blogging, is it helping?! Blogging is something that can be a very effective part of your marketing. It’s not always sensible to blog in the ‘traditional’ sense of a diary though, as if you’re not doing anything interesting day-to-day then you might not get value from it!

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What to do when it’s not working…

First of all, we need to define ‘it’.

If ‘it’ is your Thing, then we need to make sure you’re super-clear on what you do that’s brilliant that ADDS VALUE or GETS A RESULT for people. It might be that you’ve stayed too ‘big’ with it and that’s overwhelming you. It might be that you’ve gone too ‘narrow’ with it and there’s not enough there to keep you busy/entertained. Take a look and see where you are with the size and scope of your Thing and if it’s enough to create that value and results for others.

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Ready, Steady, Cook (your products & services)

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Here’s how you use your signature system to work out your products, services and programs.

You don’t use the entire cupboard of ingredients—you play like “Ready Steady Cook” and use the 5 (or 3 or 7) key favourite ingredients your clients need that you have in your signature system.

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