I can see the future (and so can you)

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Some of my clients joke with me (at least I think it’s a joke) that I can see the future. They ask me to tell them what I see for them in the weeks or months ahead. And I do. I tell them what I see they are capable of, and what is absolutely possible for them – whether it’s their future or not is not up to me though – it’s up to them.

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You always have the answer (you just need to say it clearly)

There’s detail that you notice that other people don’t. There’s elements that are invisible to others that are in plain sight to you. There are steps, ideas, processes, projects that to everyone else don’t make sense or don’t even occur in their thoughts. All this is your Thing. But even though you may ‘see’ all this, if you can’t talk about it clearly then it’s going to be hard to sell

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Fortune favours the brave

If you want to take this quote in a literal sense—to me, it says that you’ll get paid if you ask for the sale.

And here you were thinking it was about riding into battle on your trusty steed :)

It’s an important point though. You need to sell your Thing. And that can mean being bold or brave.

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Your greatest hits ROCK!

It took me a while to work this out (a while where I was doing a LOT more work that I needed to) but that’s just how it goes when you’re a creative type and you like to create…

Every time I had a new event, or planned a new launch, I literally did just that–came up with something new. BRAND NEW. Hands up I did over and over for a while until I realised it was the greatest hits that everyone wanted…

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I can’t be bothered.

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I can’t be bothered being anyone other than me.

Talk about hard work.

But I still catch myself changing my tone, or coming over all ‘marketing’ sometimes. And I think WHOA what is that all about? Why am I being someone else when I do my marketing, or start talking about my Thing.

Waaaaay too much like hard work keeping that up.

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Start big, sell small

This is something I encourage when working with clients who find the concept of ‘upselling’ somewhat icky. It’s actually something I encourage even if they like selling, as for me it’s sensible and smart, and sets out your full Thing (even if then people choose to buy less of it).

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