If it won’t sell in ‘real life’, it won’t sell online

Online isn’t a magic pill of marketing–it can’t make a bad product into a good one just because it’s available online.

What you want to know BEFORE you do sell anything online is know that it’s in demand ‘in real life’.

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Give them what they want (but make it what they need)

You should always be listening to your market and offering products and services they want. That’s common business sense. That said, sometimes you may know that what they (your market) ‘want’ is not what they ‘need’. The trick here is a to strike a balance and meet them where they are, then gently ‘steer’ them to where you know lies a better answer.

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Let it happen

Sometimes (in fact quite often!) I do something not knowing what will exactly will come of it. This is usually when ‘logic’ gets replaced by intuition when I just ‘know’ I need to do something or go somewhere or connect with someone. Always when I do this something great comes of it. It’s not something you can put on your marketing plan I’ll agree, but leave space for it!

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What I didn’t learn at business school (but know now!)

While I did learn a LOT of theory and case studies of big business, and if required I can write out a cashflow forecast and balance sheet by hand, what I didn’t learn was any of the actual practical ‘stuff’ that business owners—especially small owner managing solopreneurs like many of us doing our Thing actually need to know.

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Why not now?

I often issue a challenge to my clients. It goes something like this… “that sounds good—so why don’t you do it now?”

Yes of course you can plan and over plan and do it ‘perfectly’ in a few weeks (ahem, months) time, but you could also do it now.

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Teach don’t Preach

If your Thing is something ‘new’ or a new angle on some-thing,then you may need to teach your audience about it. This is NOT the same as preaching to them about it.

So set out your classroom and educate your pupils so they see for themselves your Thing is an answer.

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