All of us already know the answer to most questions we have that are about our business–our next steps–because we all instinctively know what’s right for us and our Thing. Having said that, most of us also like to get a 2nd (or 3rd, 4th, 5th, etc!) opinion to ‘check’. And that’s fine–in fact, it’s smart.
Often when you ‘check’ your business idea or plan and meet with objections, you’ll see how committed you are to YOUR answer. If you give up at the first hurdle/objection/disapproval, it might just be a sign you weren’t all that committed in the first place. And if you fight for a knockout for your idea or plan, then you know you’re probably onto something.
Here’s where you have to get good at deciphering which objections and questions are actually helpful–in business, always pay attention to the ones that are about costs, likely income, legal stuff, market experience. You need to get clear on what’s simply an opinion–not backed up by experience or facts–and what even might be a projection of the other person’s feelings (or fears). A big list of useful questions and smart objections is a very good thing to have to hand when evaluating a new business idea or plan–a cloud of fear or doubt, however, is less helpful!
So do seek out others' opinions, as often you need someone outside of the idea (who’s not perhaps overly-excited about it!) to make you evaluate it sensibly. And it will be your excitement and energy about the idea that will keep you working through the small print, legal-ese and research. If you get through all that and it makes sense AND makes your heart sing, then you’re onto a winner for you and your Thing.
There’s never just one way to make money from your Thing, so take the time to test ideas and opinions about it. Then you’ll end up with something fuelled by you but checked by others, and much more likely to be successful.
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