Information vs. Action

If you ask me you can never give away enough information.

I am happy to share a great deal of ‘information’ for free, because I know that for it to be effective, for it to ‘do’ what it’s shared for, it needs to be put into action.

The difference between information and action is why people buy from you. And this makes a huge difference to how you market and ‘sell’ what you do.

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Business Celebrity Marmite (some love it, some don’t!)

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When you become a business celebrity it’s important to know you turn into marmite (not literally, as that would result in quite a sticky mess!) but metaphorically – some people will love you and your Thing and others will not like it at all. But that’s OK. It’s all part of being a business celebrity; […]

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You wouldn’t serve a bowl of chips

It’s the ‘best dress in the shop window’ scenario, it’s the ‘fire the big guns first’ option. Don’t offer tasters of anything less than what you do that’s brilliant when you’re faced with hungry potential customers. Serve them a little bit of your steak not a bowl of chips.

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A small step in ANY direction is better than standing still

Ever been in ‘analysis paralysis’? Where you seem to have so many choices you don’t know which to pick (so you choose none)? Ever just had a head FULL of ideas, or options, or advice, that you end up panicking and doing nothing? I know I’ve been there…

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You don’t know what you’ve got ’til it’s gone…

Quite often (mostly!) when you work out your Thing, you do that and forget everything else that came before it as if it wasn’t enough. And true—it wasn’t enough for you (hence why you kept looking ’til you found your Thing)—BUT it most certainly was enough and useful too.

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Customers are always right (except when they’re wrong)

The adage is the customer is always right and yes, they are always right in that it’s their decision to buy or not to buy, BUT they might not always ‘be right’ about what they need to buy.

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