They do exist… (your ideal clients)

Just because you haven’t met them yet doesn’t mean they don’t exist…

I say this all the time to my clients about their ideal clients. It’s easy to think and plan from where you are (and the clients you already have and know) but that can close you off to new and bigger things.

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Buying Time

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Buying Time is a concept that works really well if you’re half Thinging and half doing what you’re good at right now. Buying Time also works really well if you’re not doing your Thing yet (even if you don’t know what it is) and instead you’re stuck getting paid for something you’re just good at. Buying Time is also something I do so I can take time off from my Thing and do something else (holiday, anyone?).

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Blending and Boundaries

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I used to be pretty proud of my multitasking talents. I was one of those “Yeah, I’m a girl and I can do EVERYTHING at once and won’t be told I can’t, either” types. Now, while I still can do a lot of things, I’ve learnt that I am MUCH better at them when they are done one at a time. Apart from singing loudly and driving (I can still multitask that no problem–much to the embarrassment of my small people) I get ‘jobs’ done one at a time.

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Even the best hairdresser…

…can’t cut the back of their own head.

And if you are a hairdresser and you want your hair cut, I’m thinking you’d want to go find someone ‘just like you’ to cut it, right? So the same principle applies when you’re looking for help with your business or marketing: ask someone who is as brilliant as you (including myself in this now!).

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You have all the time you need

Time is usually up there with cash when you ask your average business owner what they’d most like more of. Another hour in the day or another day in the week would be many busy business owners ideal gift. But in reality you have all the time you need.

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Quick Quick Quick!

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It’s going to save you a whole lot of time in your business when you can make quick decisions. You KNOW when you have an opportunity come up if it’s for you and if you want to do it. So just do it NOW! Put the time you save ‘thinking about’ a decision to good use and do your Thing instead.

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