Most people have no idea how much they know. And—even worse—they don’t know the VALUE of what they know. It’s not unusual (as Tom Jones would agree) for me to work with someone who ‘claims’ that they don’t have anything different or special to share with the world. They are worried that:
- it’s not exciting
- it’s not different
- it’s not new
- it’s not important
- no-one will buy it (that’s a classic)
- they don’t have enough to say about it
- everyone knows it already
- but it is just common sense
Oh yes, I usually get to hear a lot about ‘it’ and not much of it is very positive!
And that’s the fun thing about finding Things—you get to see just how valuable IT is to other people. If you don’t know your Thing yet, I can place a safe bet it’s something that right now you’re not valuing highly at all—you’re probably just ‘doing it’ without thinking about it. You’re possibly also not convinced it could be something as simple and straightforward as it is. As after all, when you do 'it', it’s pretty easy—nothing complicated—it doesn’t have you stressing and stressing.
Your Thing is EASY! You heard it here first.
So less of the “I don’t have ‘it’” and more of the ‘attach a value to it’ please.
You really don’t get the value of what you’re sitting on... all that know-how, all that experience (that only you’ve had in the way that you’ve had it), all those ideas and ways of explaining ‘it’ will resonate with people that don’t get ‘it’ when other people talk about it.
When you think about ‘it’, remember that it probably won’t seem new or super-exciting to you as you already know it, and have for a while... but what is exciting is sharing it with other people, giving them the ‘it’ they have been looking for and waiting for.
And that’s exactly why you need to know what you know and get it out there! If you need to be asked lots of questions, interviewed to get what you know out of you then do it! Write it all down, mind map your mind, paint it, sing it, speak it, do whatever you need to do with ‘it’ to get it all out there ready to share.
Of course if you still can’t see ‘it’ (your Thing) drop me a line...
Want to talk more about this?
Leave a Reply