How to say “No” (nicely)

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Your Thing isn’t for everyone. And not every ‘opportunity’ is right for you.

Sometimes you need to say “No” to prospects (sometimes for your own sanity!)… sometimes a prospect just isn’t the right fit–they might not be ready, or committed, or at the right stage of the ‘problem’ to truly benefit from your Thing.

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The other people

You will always get asked about ‘the other people’ unless you’ve made it clear in your marketing and your message that there are no other people like you. If you’ve made it clear that no-one else does exactly what you do there will be no comparisons to make.

What’s ideal is if you can make a mini-monopoly of just you.

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Even the best hairdresser can’t cut the back of their own head

Sometimes we think that because we can do a good job on others we can do it for ourselves. But that’s when we forget 2 things:

1. It’s on the end of our nose which, of course, we look straight past so don’t actually SEE it
2. Cobbler’s children: we’re SO busy doing our Thing for other people that we completely forget or neglect to do it for ourselves…

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I Get You

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I know where you are right now. You know you’re here to do something brilliant and even if you don’t know what that is yet you know you have to do it. You know you’re not doing your Thing, as it’s not easy doing what you’re doing.

You know that you have a talent for something and you ‘get’ that you’re allowed to make this your job, your work, your business. But it’s just not happening.

I get you.

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Don’t go changing…

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One of my favourite (most overused, if I’m honest!) words is ‘consistent’. I love a bit of consistency. Whether that’s consistency in Marketing activity or message, it’s showing up saying the same Thing (Find your Thing, anyone?) over and over until you’ve told everyone who needs to hear it.

There’s also consistency in how you do what you and how you ask people to buy.

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6 ways to get more famous in 60 minutes

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Thought I’d offer you something practical you can do today (as long as you have an hour to spare).

There are lots of things you can do in an hour to get you more famous (for doing your Thing) so why not see what you can get done in an hour for you and your business.

Remember to ONLY do what is your media ‘Thing’ – only ‘do’ what is an extension of how you already like to communicate and turn this into your media (I know I go on about this when I work with someone so am not making an exception here!).

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