Quite often (mostly!) when you work out your Thing, you do that and forget everything else that came before it as if it wasn't enough. And true—it wasn't enough for you (hence why you kept looking 'til you found your Thing)—BUT it most certainly was enough and useful too.
I often see the 'baby out with the bath water' situation happen as I get it, when you want a new start everything goes, and you have a clean slate to create from. But the thing about your Thing is that it came from somewhere. It may just have been that the way you were doing it had got boring, or unsatisfying, not the Thing itself. And you only notice that when it's gone...
I absolutely LOVE business and marketing, but it had absolutely got to a place where the WAY I was doing it wasn't fun or exciting any more. Thankfully, I didn't throw it all away and instead created 'around' it. I also changed the way I was available and worked at my Thing. Because there are absolutely things about marketing that I do find dull—mostly anything to do with spreadsheets if I'm honest! I am not one for the minutae—the tiny little testing details, and endless iterations of ideas. I'm a BIG PICTURE, let's work out your Thing and strategy and point you in the best direction person, not a 'let me prepared you a 25-page blow-by-blow marketing plan (on a spreadsheet)' kinda person. Not that you don't need that (sometimes)... just I am not the person to deliver it ;)
So instead of throwing away Marketing and looking for something else, I looked at the parts of Marketing that I loved. I looked at how I liked to do it, where I liked to do it, who I liked to do it with, and built my Thing around that. Because that is another way of looking at Things.
So it might be that your Thing has nothing to do with what you've done before, or it might be that you keep the good parts and just let go of a few bits and pieces that no longer fit.
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