You don’t know what you’ve got ’til it’s gone…

Quite often (mostly!) when you work out your Thing, you do that and forget everything else that came before it as if it wasn’t enough. And true—it wasn’t enough for you (hence why you kept looking ’til you found your Thing)—BUT it most certainly was enough and useful too.

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Having a bad day

We all have bad days. I don’t actually believe anyone who says they don’t. How you respond to your ‘bad day’, however, can make a massive amount of difference to you and your Thing.

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Why fr*e is the new expensive

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I realise I’ve just launched this blog post into spam on a tonne of email systems because of the trigger of saying fr*e (apologies for the * but it’s the way round the spam filters…).

So what’s the deal with F-R-E-E and why is it so damn expensive?

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A niche is not enough

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If you really want to get noticed in your market then a niche is not enough.

Absolutely you have to have a niche, no arguments from me about that, BUT you have to let people know you’re there, in that niche, doing your Thing, and you’re the perfect person to help.

So what do you do?

You get a Fame Name, you use your PSP (Personality Selling Point) and you become a Business Celebrity.

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Being nicely irritating

There’s something about marketing that many people don’t like. And that’s doing it too much.

There’s nothing that sends people into a bit of a panic more than when is enough enough? how many is too many times? and what if I’m being annoying?

Because you’re never going to please all of the people all of the time, doesn’t mean you can’t please some of the people some, if not most, of the time if you are talking to the right ones.

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Ban the brochure speak! (& 10 tips on how to avoid it)

I can’t stand brochure speak.

You know that beautifully crafted tidy copy that is full of neat words and clever phrases and lots of ‘we’: “Jargon jargon jargon ‘we’ do this and we’ve been doing this for 1000 years and we are the best…”

That is brochure speak. And you’ll find it out and about not just in brochures but it lurks on websites and flyers and adverts and sales & marketing materials across the land.

Here are 10 tips to avoid it!

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