Conversations are key

I am a legend at starting up conversations. It’s another part of my Thing. I’d forgotten how good I am at this until I helped a client out recently on their exhibition stand.

My advice is to have conversations even when you don’t know where they’ll end up. Worse case: you’ll have a pleasant chat, best case: you might have a new customer.

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Who are you here for?

We all have our own style and attitude and approach, and I am sure you aren’t the right person for every single business or consumer who needs your Thing. You might be too loud (or too quiet), too complicated or too simple. You might be too casual or too strict, too friendly or too standoffish. What if you’re the chalk and they want the cheese? The black and they are looking for white?

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Situation or Trigger?

There are 2 types of niche (in the world according to me) and those are a ‘situation’ niche and a ‘trigger’ niche.

Chances are though you only know about one of them – the situation niche. And this can be where it can start to unravel…

Because it might be that a situation niche just isn’t going to work for you and your Thing and before you know it you’ll feel like you niched yourself into a corner. Been there, done that. If you’ve been told to ‘pick’ a niche I’d place a bet you went for a situation niche.

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Thinking is not the same as Thinging

There comes a point where you have to stop thinking and start doing. You have to take the leap/plunge/chance and go and actually do your Thing.

There’s safety, of course, in keeping yourself in the ‘planning’ stages, obsessing over details that may or may not be important.

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Do it again!

Now I am the world’s worst (or best?) at coming up with new ideas.

I am always excited about the next thing. What I can do that’s new. And I always want to move forward. Keep it going. Bigger, better, bolder, brighter. But actually this can be exactly what not to do in business.

If you have something that works – keep doing it!

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Give Info Sell Action

This is something that can be hard to get your head around at first, especially when you’ve just realised your Thing and you want to keep it well protected. But the best thing you can do with your Thing is give it away.

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