You have all the time you need

Time is usually up there with cash when you ask your average business owner what they'd most like more of. Another hour in the day or another day in the week would be many busy business owners ideal gift. But in reality you have all the time you need.

The real question is always whether you're using that time well... or not. For me 'using your time well' means 'doing your Thing'. So first job to do is look at how you're spending your time and see how much of it is taken up with Thinging and non-Thinging tasks. Can be quite a shock when you first do this review... chances are you're spending more of your time not Thinging.

Now, I appreciate that there are 'things' (other than your brilliant Thing) that need to get done to run a business/family/have a life, but the trick is to realise that you don't have to be the one doing them all. There are some things I still like to do–I like to cook (& weirdly I also like to iron) but everything else my cleaning fairy takes care of to keep my house in some kind of order (she is awesome). In my business I don't answer my own phone or organise my own diary. I don't manage my projects (mostly because I am very ambitious with how much I want to get done so my head would explode!)–instead I have someone else handle these non-Thing things.

If you think you can't afford to pay someone to do these other things for you, you're doing your business (& potential clients) a disservice as you literally don't have time for them. Buying time to do your Thing is always a good idea in my book, because your Thing is the thing you are brilliant at and the more you do that the more people you'll help and the more cash you'll make (which then solves that problem too).

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And you need to do this with your business goals and your marketing too.

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If you’re happy to just do your Thing—get paid for it—all is well, but you’re probably not an entrepreneur—just a self-employed, or employed even, Thinger. It’s when you take risks—either the risk of standing out, of doing something differently, of calling yourself a ‘name’, of standing by a process or philosophy that’s yours—then you’re an entrepreneur.