Cause a Reaction

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Your marketing should cause a reaction. You should cause a reaction.

If you want people to take action you need them to react (clue is in the word ‘act’).

Now this might mean you need to have a different point of view. It might mean you have to be the person that says out loud what everyone else is only thinking. Maybe you need to step away from the crowd and start a new movement; wear something different, do something different, be something different.

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2 steps forward and 1 step back

Are you dancing?

Taking 2 steps forward and 1 step back in a cha-cha style? If dancing’s your Thing then that’s allowed :) but if your Thing is anything else, it’s not!

1 step followed by another step is what it takes to keep moving into your spotlight.

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Be willing

I was talking the other day with a client about ideal clients (as I always do!) and was asked in return what my ideal client is. And my answer surprised me as it was so simple – I said my ideal client has to be willing.

Knowing that you want to do more, or grow, or change direction is enough – the only other thing you need is willingness. Fear is bound to come up as new and different things can be scary (I am scared all the time) BUT the way to overcome fear is tackle it head on – so you need to be willing to do this!

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Being a Busy Business Celebrity: The Power of 3

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Now I LOVE to be busy, but I am sure it doesn’t come as a surprise to you that being busy for the sake of it is NOT a good way to be in business.

If you’re trying to DO every type of marketing and promotion right now and you’re very busy, then I recommend you whittle it down to 3. Yup, just 3 types of marketing that you love to do.

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Buying a course doesn’t make it happen

Now, hands up, I’ve got a very good selection of online courses in my collection of which a fair few (OK, pretty much all of them) haven’t been totally completed. Sometimes I buy them when they’re on special as I’ll ‘need them later’ (which is sometimes true), or I buy them as it’s something I think I ‘should be doing’ (and often actually I don’t do…). That is not to say I never log in to online courses and follow the content–as I do. And sometimes I’m even a really good student–watching every class, asking questions and getting the most from the content. But the point is always that the courses themselves don’t fix anything on their own–you have to do the work.

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Now is always a good time

Now is always a good time to do something or nothing and you’ll know which option you need to do most (the nothing one is the one to do when all you can think of is doing 100 somethings!).

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