When clarity is everything

I get like this–when I can’t ‘see’ clearly, I stall. Sometimes it’s what to do next, sometimes it’s a name of programme, or a venue, or a price, or a marketing message. It could be big barrier or it could be a small stumbling block, but if I can’t see clearly ‘what’ or ‘how’, I can get stuck.

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Have you got what it takes to be a Business Celebrity?

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Actually that might be a misleading question – its not so much about if you have what it takes to be a business celebrity but more about what you still want to achieve that means you want to be a business celebrity… let me explain:

Business Celebrities are people who are giving everything they have. They are doing exactly what they are here on the planet to do (and that’s not me being all ‘save the world’ – although if that’s your celebrity calling fantastic). Being a business celebrity is about really giving it everything – giving it all you’ve got. Strutting your stuff – literally.

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Well, what a surprise… customers like good service! and they aren’t always bothered about price

Now, you may be thinking that, in these price conscious times, that having the best (lowest) price is all it takes to get customers. But, in many instances, this is just not true… in fact, pricing is less important than good experiences and service. That’s pretty vital to remember in business, whatever you are selling…

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Business is always business

When you’re running a business, you need to think like a business owner. Yes, here I am stating the obvious again. But it’s easy to start thinking too personally, or take things to heart, or get over-excited when your business is experiencing a peak or trough. Business is always business.

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They do exist… (your ideal clients)

Just because you haven’t met them yet doesn’t mean they don’t exist…

I say this all the time to my clients about their ideal clients. It’s easy to think and plan from where you are (and the clients you already have and know) but that can close you off to new and bigger things.

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Buying a course doesn’t make it happen

Now, hands up, I’ve got a very good selection of online courses in my collection of which a fair few (OK, pretty much all of them) haven’t been totally completed. Sometimes I buy them when they’re on special as I’ll ‘need them later’ (which is sometimes true), or I buy them as it’s something I think I ‘should be doing’ (and often actually I don’t do…). That is not to say I never log in to online courses and follow the content–as I do. And sometimes I’m even a really good student–watching every class, asking questions and getting the most from the content. But the point is always that the courses themselves don’t fix anything on their own–you have to do the work.

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