It looks exactly like the photo!

There’s nothing wrong with the odd bad review—it’s just a reminder to be clearer in your marketing and message about EXACTLY what you do and for who. The clearer you are about this then the less bad reviews you’ll get. As there is nothing wrong with what you do (I am assuming this much!), it’s just you might not be the right person for that particular client. Maybe you’re too expensive for some people, maybe you’re not at the right ‘level’ they are looking for, maybe you’re too fast/slow/cheeky/boring/content rich/content poor/accessible/reclusive/outspoken/quiet/tall/short/loud/quiet, etc. You are you and you’re not right for everyone.

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2 steps forward and 1 step back

Are you dancing?

Taking 2 steps forward and 1 step back in a cha-cha style? If dancing’s your Thing then that’s allowed :) but if your Thing is anything else, it’s not!

1 step followed by another step is what it takes to keep moving into your spotlight.

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Go ‘Old School’

Now look, I know it’s not the ‘cool’ thing to do marketing-wise… that would be funnels and split-testing landing pages and the live videos on Facebook… BUT a good old-fashioned phone call can go a long way.

As can ‘real life’ networking.

Or what about a letter in the post?

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Cause a Reaction

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Your marketing should cause a reaction. You should cause a reaction.

If you want people to take action you need them to react (clue is in the word ‘act’).

Now this might mean you need to have a different point of view. It might mean you have to be the person that says out loud what everyone else is only thinking. Maybe you need to step away from the crowd and start a new movement; wear something different, do something different, be something different.

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Buying Time

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Buying Time is a concept that works really well if you’re half Thinging and half doing what you’re good at right now. Buying Time also works really well if you’re not doing your Thing yet (even if you don’t know what it is) and instead you’re stuck getting paid for something you’re just good at. Buying Time is also something I do so I can take time off from my Thing and do something else (holiday, anyone?).

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If you don’t ask you’ll never know

Once you’ve got your head around your Thing and what it is–how it works and what it does for other people–the next step is to tell everyone about it.

And once you’ve got your head around telling everyone about your Thing (we call that marketing!) then you need to ask for the sale…

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