7 things to do this week to improve your Thing

You can do them all today, or one a day for a week. Or you might just choose one or two of them for now.

But here are 7 things you can do to improve your Thing. And we’ll all be thankful you did too.

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How to handle the NOISE!

Sometimes it can get very noisy—noisy in your inbox, noisy in your head, noisy in your market, noisy in your office, noise noise noise.

Now some of this noise is very real—but some of it can be easily silenced.

And I don’t just mean taking a holiday and ignoring it all—that’s only a good short term solution… long term it’s probably going to be bad for business!

The first thing you need to do is decide what you want to listen to.

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You always have the answer (you just need to say it clearly)

There’s detail that you notice that other people don’t. There’s elements that are invisible to others that are in plain sight to you. There are steps, ideas, processes, projects that to everyone else don’t make sense or don’t even occur in their thoughts. All this is your Thing. But even though you may ‘see’ all this, if you can’t talk about it clearly then it’s going to be hard to sell

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How to swim 100 lengths

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I don’t mind sharing that when I get in the pool 100 seems an awful lot. A ridiculous amount in fact.

Even though I know I can do 100 lengths (I’ve done it before) my chatter will start.

“100’s a lot”, “you don’t need to do 100 today”, “today looks like a 50 day, maybe 60”, “the pool is busy, you’ll never be able to keep going”, “etc…”

We all have chatter. It’s just a question of whether or not we listen to it.

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Advertise what you’ve really got

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We’ve just stayed in an AirBnB townhouse on holiday and there were a couple of features–specifically 2 very nice red deckchairs in the cute garden filled with cactus plants–that made me want to stay there. But when we arrived, the lovely deckchairs were no where to be seen…

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Every customer has their own agenda

Everyone who buys your product or service has their own agenda — they want ‘their problem’ solved, or ‘their need’ satisfied. This explains why customer segmentation is so important if you want to sell more to your best customers…

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