One of the slides I always have in my presentations states this: "If your Thing isn't on the shelves, no-one can buy it."
And yes, it's definitely up there as a "Stating the bleedin' obvious" comment and YET, like so many things that are 'obvious', I still see plenty of people not offering their Thing for sale. Not selling your Thing is, of course, your prerogative but it does also mean you're not sharing your Thing with the world which may mean you're not helping all the people you could be (hence why it annoys me).
If you don't have a clear name for your Thing–an obvious package or product, a clear sight of it on the shelf/in the market, a clear offer–then it's really hard for people to buy.
And I know what you do isn't obviously something perhaps that can be quantified or 'put in a package', but do try–it will make it a WHOLE lot easier to sell if you can package up your Thing in a way that makes it easy to see the result and outcome of buying it and we know if it's for us or not to buy.
There is a reason so much time energy and money in retail is devoted to packaging and branding. When it's really clear what your product does from the outside of the box, or the slogan on the shelf, it's pretty simple for us browsers to know if we need it or not. Imaging a shop where all the packages and products on the shelf were in plain brown paper wrapping and you had no idea which were what you wanted until you opened them up to see what's inside. Even then, you might still need some help to see why they are helpful and what they are going to do for you. This is exactly what it's like when you don't package up your Thing clearly.
If you're still taking an age to explain to people what you do, or it changes each time you talk to a different person, I'd look at how you can fix that. With a clear offer, in a clear package, on a visible shelf, it's very easy to sell your Thing.
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