Finding your Thing is one Thing, doing it is what makes it easy.
I do say that your Thing is something you find easy, it's what you do that's brilliant and it takes no effort to do it. BUT that doesn't mean you don't start to doubt it. You may have those 'ohhh, but maybe I'm not so brilliant after all' thoughts come creeping in.
If you ever have a moment—or a day (or a week!)—where you find yourself doubting your value, what your Thing is worth or even if you have one, ask yourself when did I last DO my Thing.
It pays to do your Thing (and do it often).
The more you do your Thing the more valuable it gets because YOU value it more.
You get 'reminded' how great you feel when you do your Thing (compared with just what you're 'good at'). You stop questioning yourself and the value of what you do. You stop worrying that it's not really 'all that'.
It is ALL THAT!
You just might have forgotten...
So here's the Thing... find a way to do your Thing, as often as you can.
If it means you go speak about your Thing do that, if it means writing about your Thing do that, if it means getting interviewed about your Thing do that. Getting paid for doing your Thing is obviously the key goal for you to be a Business Celebrity (the business part of it!) but if right now you have some gaps in your schedule go make something where you're doing your Thing you can sell, or share it with people who'll value it.
When I see people who are struggling to 'do' their Thing as they are doubting the value of it, it's usually because they're not doing it enough.
If you have to create the opportunities to do your Thing go ahead. Because the more you do it, the better it gets, the more valuable you are, and you'll feel that too.
Don't doubt - Do.
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